We are diverse.

Not only are we different in skills, thought, gender and age, we also come from offline and online backgrounds to produce work that is first filtered through the prism of our unique experiences.

We are curious.

Answering a question is never the end of a discussion. We always want to know who it affects, why it happens – and where it could be of impact. A proclivity for curiosity means we always keep working to find the best solution.

We are teachers.

We believe if you teach a man to fish, we all win. We want to share our expert knowledge, so we can work together on the next, best great idea that’s going to truly revolutionize your business… and the world.

We are persistent.

We believe data is here to serve the common good. But it needs to be used. We will persevere until we can truly say, we provide Data in Action.

We are straight shooters.

For us, data levels all arguments. And if you don’t trust your data, we can show you how to approach and learn to love its honesty.


We are DNA.