A DMP (Data Management Platform) should be at the core of any multi-channel audience-based marketing strategy, yet far too often a DMP is not yielding the expected results. We will teach what a DMP REALLY does; how they work beyond the marketing buzzwords and how to select – and use – a DMP properly. We will also focus on the organizational impact and processes to make sure the DMP gets embedded in the organization as a whole.
Figuring out what the true impact of our media and marketing efforts are is still an extremely challenging endeavour. There are CPAs, GRPs, channels, attribution models, brand tracking scores and a slew of others. We will provide you with a complete overview on how to truly judge the impact and effect of your marketing with practical steps and real life cases.
We will train you in setting up sessions in your organisation to develop a unified KPI system. You will learn how to assess a funnel, what truly useful KPIs are and how to manage an organization around them. You will furthermore learn how to optimally track digital assets and media, including the establishment of naming conventions and the analysis of the resulting data.
Learn what data-driven marketing really entails. We will teach you more about our own data-driven marketing assessment method, which will not only assess but also learn you a practical structure to bring an organisation to full data maturity.
Get the ultimate crash course in Google analytics from some of the brightest minds in the field. This course starts with the overall principles and ends in the darkest hidden corners of Web Analytics.
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